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The way companies report on sustainability is changing fast. With the Corporate Sustainability Reporting Directive (CSRD)now in effect in the EU and the UK Sustainability Disclosure Standards (UK SDS) set to follow, businesses across the UK and EU will soon face mandatory reporting on their environmental, social, and governance (ESG) performance.

Why Is This Happening?

One major change? Under IFRS S2, companies must publish their climate transition plans, including targets, actions, and resources to shift toward a low-carbon economy.

Investors, regulators, and stakeholders have long demanded consistent, reliable sustainability data. The CSRD and UK SDS build on global frameworks like International Sustainability Standards Board (ISSB) IFRS S1 & S2, ensuring companies disclose their real impact on people and the planet.

What Must Be Reported?

• Climate impact & environmental performance.
• Social & human rights considerations.
• Governance policies & anti-corruption efforts.
• Sustainability risks & opportunities.

Who Must Comply?

In the UK:

The timeline is currently being defined but broadly expected to follow EU with a slight lag.

• Initially, large UK-listed companies & financial institutions(transitioning from Task Force on Climate-related Financial Disclosures (TCFD) reporting).
• The Financial Conduct Authority (FCA)is expected to integrate UK SDS into UK listing rules.

In the EU:

More clearly defined timeline with first reporting underway. Note: this will also apply to some non-EU companies trading in the EU.

• 2024 (reports due 2025):Large public interest entities (500+ employees).
• 2025 (reports due 2026): Large companies (meeting 2 of 3: 250+ employees, €40M+ turnover, €20M+ assets).
• 2026 (reports due 2027): Listed SMEs (opt-out available until 2028).
• 2028: Non-EU companies with €150M+ turnover in the EU must comply.

Who’s Enforcing This?

In the UK:

FCA & regulatory bodies.

In the EU:

National regulators in each member state.

Failure to comply? Potential fines and reputational damage.

What’s Next?

This is just the beginning. As sustainability reporting aligns with IFRS & ISSB frameworks, sustainability data will be as critical as financial data.

Is your company ready? Contact us today to find out more

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How Newsletters Build Lasting Relationships

Email marketing isn’t just about sending out promotions; it’s about building lasting relationships with your customers. When done right, newsletters can create trust, loyalty, and consistent engagement with your target audience.

Here’s why newsletters are the best channel for nurturing long-term relationships:

Personalisation & Customisation: Personalised emails are proven to significantly boost engagement. According to Campaign Monitor, personalised emails can increase engagement by as much as 26%. Whether it’s using a recipient’s first name or tailoring content to their specific preferences, personalisation increases the likelihood that your audience will interact with your message. Newsletters, with their regularity, offer an excellent opportunity to continue building that personal connection with subscribers.

Email Drives Action: Research from Salesforce shows that 73% of consumers prefer to receive business communication via email, and 81% of small businesses rely on email as their primary customer acquisition channel. This highlights a newsletter’s ability to be a reliable, actionable way to build deeper connections with consumers.

Long-Term ROI: Unlike short-term tactics, email marketing provides long-term value. A study from McKinsey found that email is 40 times more effective at acquiring customers than Facebook and Twitter combined. Regularly engaging your subscribers ensures they remain invested in your brand over time, resulting in a sustainable business model. This is why newsletters, with their steady cadence, continue to yield impressive results over the long haul.

Email marketing is more than just a strategy; it’s an investment in your business’s future. At 2020 Insights, we’re here to help you craft and deliver compelling newsletters and powerful campaigns that convert and build loyalty over time.

Contact us today to find out more

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Why Are Newsletters Making a Comeback?

In recent years, there’s been a notable shift back towards email marketing, particularly in the form of newsletters. Here’s why email newsletters are making a major comeback as a powerful marketing strategy:

Increased ROI: Email marketing consistently outperforms other digital marketing channels in returnon investment. According to Litmus, for every $1 spent on email marketing, the average return is $42. This is a staggering figure that showcases its effectiveness in driving revenue.

Engaged Audiences: Newsletters have the power to directly engage users in a way social platforms can’t. Personalisation and segmentation allow you to send the right message to the right person at the right time. This level of targeting leads to higher engagement rates. According to 
Mailchimp, open rates for targeted emails can reach up to 50%, and this is especially true for newsletters, which deliver regular, valuable content that audiences expect.

Newsletters Build Trust Over Time: Newsletters offer a consistent, reliable form of communicationthat builds trust with your audience. When subscribers receive valuable content on a regular basis, it reinforces your brand’s authority and relationship with them. This trust helps convert subscribers into loyal customers. As Campaign Monitor notes, newsletters are one of the most effective ways to nurture relationships through ongoing communication.

Are you ready to get back to basics with email marketing? Let us show you how it can transform your customer engagement and boost conversions.

Contact us today to find out more

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The Power of Email Marketing: Why It Still Reigns Supreme

With social media algorithms constantly changing and content overload at an all-time high, cutting through the noise is tough. But here’s the surprising twist: one of the oldest digital tools, email, remains one of the most effective.

Forbes reports that people are more engaged with email newsletters when content is trustworthy, educational, and entertaining, and delivered in a consistent and predictable format. And it’s not just one demographic. 53% of Gen Z, 66.5% of Millennials, and 58% of Boomers welcome regular newsletters.

Why email marketing still delivers:

High Engagement: Campaign Monitor reports average open rates of 21.5%, far higher than organic social reach. Emails land directly in inboxes, avoiding algorithm restrictionsand thedirect, personal nature of email means it’s more likely to be seen by the intended recipient.

Cost-Effective: 76% of marketers say email provides excellent to good ROI. Smart segmentation and personalisation drive strong results making email marketing one of the most efficient ways to reach and engage your target audience.

Audience Ownership: Unlike social platforms with ever-changing algorithms, your email list is yours, offering direct, reliable communication. This has become even more valuable as newsletters are proving to be a trusted source of information for subscribers.

Ready to tap into the power of email? At 2020 Insights, we specialise in helping companies like yours maximise your email marketing efforts, ensuring engagement and long-term business growth.

Let’s talk!